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Videos

Uncovering hidden consumer truths

How two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming brand in an evolving product category.

Catalogue: Congress 2017: Visionary
Authors: Chelsea Gibbons, Emily Hsiao
November 27, 2017
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Citation

Gibbons and Hsiao (2017a, November 27). Uncovering hidden consumer truths. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/uncovering-hidden-consumer-truths-9199


Research papers

Uncovering hidden consumer truths

This case study highlights how two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming snack brand, bare®, in an evolving product category.

Catalogue: Congress 2017: Visionary
Authors: Chelsea Gibbons, Emily Hsiao
August 22, 2017
×

Citation

Gibbons and Hsiao (2017a, August 22). Uncovering hidden consumer truths. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/uncovering-hidden-consumer-truths